Eliot Adams A2: 2017

Tuesday 7 November 2017

Plumtree

Eliot, there is some really good analysis of the websites here and it is interesting to look at older artists and how they are being given a modern twist, useful considering who you are using in your video. This should really help you when it comes to producing your website and the demands of your audience.

Thursday 2 November 2017

Second Poster Analysis

Kiss take their 1976 album 'The Destroyer' to a new level with very modern animations for its time. The image used is up to date even today and displays very harsh lighting and heavy contrast with strong oranges mixed with silver and black. This brings the poster to life and brings the artists to the centre of attention whilst being the largest and most central image. The title has similar orange and red colours to the background of the poster showing continuity, making it a more professional approach as the whole piece compliments itself with similar colours throughout. The term 'brand identity' comes to mind as the poster displays the band Kiss with their iconic masks on, which can be seen throughout their careers as their very own identity, therefore telling the intended audience (fans most likely) to know the artist advertising the album immediately. The poster further follows the genre codes and conventions of Rock which include the spikey metal boots, dark and heavy make up with extreme clothing. The well detailed animation seems as if timeless due to the quality shown, allowing the style to even work today.

The discourse of the front page shows the image being the main focus. This can symbolise the importance of the artists and expresses them as interesting. For example this is helped by the direct eye contact, engaging the audience even more so in the poster. Some conventions are missed out here, for example the advertisement lacks detail of when the album is released for example. However the conventions of an old rock band are there, such as keeping the layout simple but effective. As seen on album Covers such as Minute by Minute by the Doobie Brothers

The poster does in fact only display the band name and album, however the use of an extremely heavy contrast of colours ensures anyone walking past this poster will be engaged immediately due to its boldness. This could attract audiences from different generations and styles. For example the poster shows many vibrant colours that could also be linked with pop artists, but also involves the dark and more stereotypical rock colours. This could be to adapt their look and make them more interesting to the public eye. The bold writing catches attention and keeps the poster interesting, this stops it from being unclear and cuts straight to the point that it is a Kiss album, as also shown by the font which is another aspect of brand identity for Kiss.

Overall, the poster follows many rock conventions in regards to mise-en-scene, but the animations are very modern for its time and possibly didn't follow the basic style that most pieces would at this time due to a lack of technology, therefore making it even more effective in my opinion.

Wednesday 1 November 2017

First Poster Analysis

This poster displays an advert for Bob Dylan's 1975 album 'Desire'. This is a simple poster that still gets over the main message. This technique keeps it interesting, but does not over crowd graphology and text, therefore it gets its purpose of advertising the album across, without over complicating it. This allows target audiences to know who the artist is and what the album will be named, whilst still keeping the legendary image of the artist at the forefront of the poster. The dark fur on Dylan's coat almost implies an upper class dress code which could represent Bob Dylan as a legend or man to look up to. This is also expressed with the hat which often connotes to wealth. The font 'Dylan' is very basic and at the top right but is very bold and clear. This could be positioned this way as we read from left to right, hence having his name as the first feature noticed to the right of the poster.

The overall design of the poster is fairly old fashioned however, so may be kept basic due to the technology at the time. This does however make it straight to the point, ensuring it still would work in todays society, making the style relevant no matter what the era or decade. This therefore could be used in current day because it works as an advert as it is promoting the artist and album.

Words such as 'Desire' could also gain the audience's attention because to desire connotes to wanting something, therefore possibly making the audience want the album more. Although this was possibly not planned as a marketing perspective because it was already the album name, it does work in the context of an advert.

The image shows Dylan as very laid back and confident which represents his talent and personality as interesting, matching the rock and roll style with the rough beard and dark shades.

The image shows Bob Dylan smiling which is a feature that engages people as it connotes to positivity and happiness. The title of the poster involves exclamatory sentences which gives information and also makes the audience see the sentence as important and makes them see it as urgent to get a hold of the album. The basic style can also serve different audiences, whether it is a fan, or someone walking past the poster. The codes and conventions of continuity are seen throughout the poster as the colour scheme is similar throughout. This gives a professional edge and continues to show the crisp and legendary appearance of Bob Dylan. Much of the page uses Bob Dylan as the subject in the image keeps him at the centre of attention for the majority of the page which of course is necessary due to putting all attention on him to promote him as a person and artist.

Tuesday 31 October 2017

Digipak Analysis

https://my.visme.co/projects/4doo6969-digi-pack-analysis

Monday 16 October 2017

Tester shots

These shots were to test the lens we had available and what levels of lighting we wanted to use for the shots of the moon; this was in preparation of filming the full moon.

Thursday 12 October 2017

JONES

Make sure your shooting schedule is up to date Eliot. I can see you are working on several research areas at the moment. Try to upload the storyboard and shots to establish how you want to start filming. Make sure that you are linking it to your research of theories and your questionnaire. Why that shot? How are you using the research to guide your process?

Wednesday 11 October 2017

Timeline- A walkthrough of ideas for each section of my video.

Opening Sequence: 0-0:18 Seconds

Cut One: Guitar Body
Cut Two: Guitar neck
Cut Three: Tracking Floor in Barossa Woods: Late evening, Sunset
Cut Four: Vintage Table
Cut Five: Cigarette burns in Ash Tray
Cut Six: Filler Shot of drone shot
Cut Seven: Zippo Lighter
Cut Eight: Map Pan

Elevated Instrumental: 0:18-0:33 Seconds

Cut One: Drone Rising
Cut Two: Pan Shot of Woods
Cut Three: Drone Rises and 360 pans
Cut Four:

Rapid Cuts pre-lyrics: 0:33-0:35 Seconds

Cut One: Map
Cut Two: Moon
Cut Three: Trees
Cut Four: Light Zippo?

Following the first 'One Of These Nights: 0:36 + Seconds

Ciggy on guitar head
Lantern shots
Walking through the woods: 0:36- 0:39
Shadowy pictures of ben
Chase the dear
Candle focus
Timelapse
Map shots to change location
Torch light shining through the woods
Hyperlapse
Drone travelling down foresters way
Ben singing through old telephone
Ben taking pictures with vintage camera
More drone establishing shots
Dark and the light transition with drone
Moon shots
Concert shots?
Random fillers of scenery around us
Ben on the solo guitar: small snippits
Step on the map with boot
Knife and lighter in the bed with belt
Random clips of props that suggest hunting or searching

1:45-1:49 Map

1:49-1:52

1:54-1:57- Watch/Clock

2:07-2:10- Wrong and the right?

2:10-2:12- Watch/Clock

2:16-2:18- In the woods through trees

2:24-2:29- Move through the trees more

2:38-2:45- Shots of ben whilst moving- hands, fag, torch

2:51-2:53-Concert

3:00-3:03- Inbetween the dark and the light-

3:03-3:05-Conceptual, link back to purpose of finding the girl.

Location Shots

I snapped this image a few trees next to the location I will be filming at. Barossa Woods is where I will involved close ups of my artist, drone shots and also clips of walking through the trees. This location will follow up on the conceptual idea of searching for a girl.

I went to my local school to take concert shots, which I have tested before filming there. The location seems to work and the artist looks to be at a concert when the stage lights are on.

Wednesday 27 September 2017

Plumtree

Eliot, group all your analysis of your questionnaire responses together as one blog post that contains all the different areas you have looked at.

Friday 22 September 2017

Schedule change

My Schedule was slightly changed as the first Friday did not come to plan, from then on it has been carried out as planned.

Thursday 21 September 2017

Shooting Schedule

https://www.canva.com/design/DACiIvz1B8g/kxHsXopBnKlDdRyJDbRcgQ/view?utm_content=DACiIvz1B8g&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton

JONES

Good work so far Eliot. Lyric analysis is good - once you have decided on a song consider reanalyzing with shot ideas and a more detailed description of the visuals you will want to create. You could also use your analysis of other music videos to understand the way they incorporate concept/ performance elements to their video. Questionnaire ideas look good - try to find ways of asking your target audience what they find engaging about the music genre/ artist and what other music videos they watch/ listen to.

Questionnaire Analysis

This data helped me have a clear understanding what i need to focus on to widen mt target audience

Questionnaire and Target Audience

When creating a questionnaire, i decided it was necessary to ask a wide audience and variety of different people to select and show me what they believe are essential features to make a high quality music video. Although i am very aware my Target Audience won't be discovered through this, it will help me broaden my ideas and apply them into my style of video. This therefore will hopefully widen my audience range as it will appear to different types of people.

When looking at the context of my Music Video, it is a video made to celebrate the achievements of the artist and is created with the idea of involving new footage and actual footage from the artists time. An example of this is Johnny Cash's 'You used to love me a lot', which was a concept music video released after his death to represent the lyrics and his legendary status. This therefore told me that my Target Audience was going to be specific fans of 'The Eagles' hence it was necessary for me to make a questionnaire not to find out who my audience is, but to expand it and appeal to different audiences also.

https://www.surveymonkey.co.uk/r/V7JTLMM

General idea of the overall target audience

My target audience is a niche crowd as the style i am approaching with is from an older generation. This allows me not to look so closely when targeting young audiences due to their lack of awareness as shown in the above questionnaire and analysis.

Wednesday 20 September 2017

Ideas on how to find my target audience

This was my first look on how to find my target audience from the very start, before delving in deeper with further analysis.

Main Cast List, Equipment List and Prop List

http://prezi.com/udmux2lo7n4i/?utm_campaign=share&utm_medium=copy

Thursday 14 September 2017

Write up on Lyric Analysis- What did i find out?

Wednesday 13 September 2017

Lyric Analysis of- The Eagles 'One of These Nights'

This is a basic analysis to see what i could possibly do for the video, regarding the words used in the song.

Lyric analysis of Bob Seger- 'Against the Wind'

A brief idea on how i would approach using this song in regards to a video.

Table to narrow down song choice

This table was created before choosing a song to narrow down my choices. This allowed me to highlight good choices, possible choices, and songs that were not appropriate when regarding my resources and ideas.

Copyright Permission for the chosen song

This email was sent to ask for permission to use the song i wish to include in my music video. However due to it being an old song, it was hard to track contact information.

Prop Planning and Brainstorming

http://prezi.com/hxbgsvmvuziy/?utm_campaign=share&utm_medium=copy

Monday 11 September 2017

What am i going to take from the videos i analysed?

This is my first summary of how i'm going to film, but will be shown in full within my storyboard and timeline.

Camera:
When looking carefully at three music videos, i have developed an understanding on what features i want to take from each.
Shot 1: Zoomed shots- Use this to emphasise props and how they represent the lyrics, e.g. focus on lighter to show their is hope, then zoom in and focus on the lighter closing, e.g. symbolising; is there hope?
Shot 2: Establishing shots- These were shown in Bob Dylan's Visions of Johanna video which shows long shots which establish a city for example. This will give my video a variation of shots and symbolise how far their is to search. For example a large landscape of woods shows the difficulty to find something.
Shot 3: Canted Angles: This was often shown in the video by the Beastie Boys- Sabotage. This particular feature was one i chose as it doesn't just give a disorientated feel, but also an old vintage feel due to the lack of stabilising equipment at this particular time. This will help keep the videos conventions and genre specific and not ruin the character of the video. An example of this will be a canted angle of the artist on a chair by a bedside table.
Shot 4: Hand Held shots: These shots will help to once again focus on the vintage feel of the video. For example the shots i intend to include of the full moon will be slightly shaky to emphasise the old style of filming which would all of been hand held.
Other general shots: I intend to also include further shots such as close ups and extreme close ups on particular objects and the artist. These shots will be used to emphasise a particular feature in relation to the lyric, allowing it to be clearer to the audience when following the concept of the video.

Editing ideas: The filters shown in the Cranberries video- Linger, display a very classic approach. The consistent black and white and dark filters keep it very old fashioned, sticking to the era and classic rock genre. This inspired me to use a consistently grainy feature throughout my video and have a particular feature.
Visions of Johanna gave me a very clear idea on how i wanted to keep the beat of the song so fluent to my video, including the pace of shots and how they changed to the music.

Mise En- Scene:

When looking at two of the videos; Sabotage and Linger, i discovered the Mise En Scene didn't exactly match my video, however Visions of Johanna was a hugely important video to inspire me. This video helped me look into vintage props that could demonstrate the lyrics. For example the vintage ash tray and cigarette at the start of the scene matched the idea of the genre straight away, however inspired me to go even further and get props to emphasise the meaning of the lyrics.