Second Poster Analysis

Kiss take their 1976 album 'The Destroyer' to a new level with very modern animations for its time. The image used is up to date even today and displays very harsh lighting and heavy contrast with strong oranges mixed with silver and black. This brings the poster to life and brings the artists to the centre of attention whilst being the largest and most central image. The title has similar orange and red colours to the background of the poster showing continuity, making it a more professional approach as the whole piece compliments itself with similar colours throughout. The term 'brand identity' comes to mind as the poster displays the band Kiss with their iconic masks on, which can be seen throughout their careers as their very own identity, therefore telling the intended audience (fans most likely) to know the artist advertising the album immediately. The poster further follows the genre codes and conventions of Rock which include the spikey metal boots, dark and heavy make up with extreme clothing. The well detailed animation seems as if timeless due to the quality shown, allowing the style to even work today.

The discourse of the front page shows the image being the main focus. This can symbolise the importance of the artists and expresses them as interesting. For example this is helped by the direct eye contact, engaging the audience even more so in the poster. Some conventions are missed out here, for example the advertisement lacks detail of when the album is released for example. However the conventions of an old rock band are there, such as keeping the layout simple but effective. As seen on album Covers such as Minute by Minute by the Doobie Brothers



The poster does in fact only display the band name and album, however the use of  an extremely heavy contrast of colours ensures anyone walking past this poster will be engaged immediately due to its boldness. This could attract audiences from different generations and styles. For example the poster shows many vibrant colours that could also be linked with pop artists, but also involves the dark and more stereotypical rock colours. This could be to adapt their look  and make them more interesting to the public eye. The bold writing catches attention and keeps the poster interesting, this stops it from being unclear and cuts straight to the point that it is a Kiss album, as also shown by the font which is another aspect of brand identity for Kiss.

Overall, the poster follows many rock conventions in regards to mise-en-scene, but the animations are very modern for its time and possibly didn't follow the basic style that most pieces would at this time due to a lack of technology, therefore making it even more effective in my opinion.