First Poster Analysis

This poster displays an advert for Bob Dylan's 1975 album 'Desire'. This is a simple poster that still gets over the main message. This technique keeps it interesting, but does not over crowd graphology and text, therefore it gets its purpose of advertising the album across, without over complicating it. This allows target audiences to know who the artist is and what the album will be named, whilst still keeping the legendary image of the artist at the forefront of the poster. The dark fur on Dylan's coat almost implies an upper class dress code which could represent Bob Dylan as a legend or man to look up to. This is also expressed with the hat which often connotes to wealth. The font 'Dylan' is very basic and at the top right but is very bold and clear. This could be positioned this way as we read from left to right, hence having his name as the first feature noticed to the right of the poster.

The overall design of the poster is fairly old fashioned however, so may be kept basic due to the technology at the time. This does however make it straight to the point, ensuring it still would work in todays society, making the style relevant no matter what the era or decade. This therefore could be used in current day because it works as an advert as it is promoting the artist and album.

Words such as 'Desire' could also gain the audience's attention because to desire connotes to wanting something, therefore possibly making the audience want the album more. Although this was possibly not planned as a marketing perspective because it was already the album name, it does work in the context of an advert.

The image shows Dylan as very laid back and confident which represents his talent and personality as interesting, matching the rock and roll style with the rough beard and dark shades.

The image shows Bob Dylan smiling which is a feature that engages people as it connotes to positivity and happiness. The title of the poster involves exclamatory sentences which gives information and also makes the audience see the sentence as important and makes them see it as urgent to get a hold of the album. The basic style can also serve different audiences, whether it is a fan, or someone walking past the poster. The codes and conventions of continuity are seen throughout the poster as the colour scheme is similar throughout. This gives a professional edge and continues to show the crisp and legendary appearance of Bob Dylan. Much of the page uses Bob Dylan as the subject in the image keeps him at the centre of attention for the majority of the page which of course is necessary due to putting all attention on him to promote him as a person and artist.